About

Decision Monday: Levelling the playing field for small business owners having greater access to market research and interpretation of data and insight.
Decision Monday was born from a real need. Rachel saw her friends— sole traders who were just setting up small retail businesses —wrestling with trying to understand market trends, customer insights, and competitive data and spending far too much time on this activity, meanwhile market research agencies and marketing consultancies seemed out of reach and unaffordable to them.
Small businesses deserve a level playing field. Determined to change that, Rachel set up Decision Monday. Decision Monday makes market research and data insights simple, accessible, and affordable for owners of start-ups and small businesses.
With 20+ years of experience in market research, data analysis, forecasting, competitor intelligence, and trend spotting, Rachel will help you uncover hidden opportunities—from fine-tuning your marketing mix to developing your customer profiles.
Ready to grow your business? Get in touch with Decision Monday today for insights to drive smarter decision making that boosts growth and profitability. Take control and transform your business with expert market research designed just for small business owners!