You have already done the thinking. Together we test it.

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When you are close to your own business, it can be difficult to know whether you are seeing the full picture.

You may have a view about who your customers are, where the opportunity lies or what you should do next. You may already have researched your competitors, spoken to customers or gathered information about the market.

The question might not necessarily be if you need more information. The question may be whether the assumptions underneath your current thinking have been properly examined.

The role of Decision Monday is to bring an independent perspective to that process.

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Depending on the question, that may involve:

• clarifying what you are actually trying to decide;

• examining the assumptions behind the question;

• challenging those assumptions where necessary;

• identifying blind spots or alternative possibilities;

• working out what information would genuinely improve the decision;

• considering how that information can realistically be established;

• bringing together information from different sources;

• interpreting what it means;

• being clear about what can genuinely be concluded and what remains uncertain; and

• helping you identify the strongest available basis for action.

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We do not take ownership of your business decision. You remain the person who makes it.

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Decision Monday’s contribution is to take your thinking seriously enough to challenge it and to bring independent judgement to the parts that are difficult to see from inside your own assumptions.

The kinds of questions Decision Monday works on

You might be asking:​

• Are we targeting the right customer?

• Does our understanding of the customer actually stand up to scrutiny?

• Is this the opportunity we think it is?

• What are we assuming that we have not properly tested?

• Are we missing something commercially important?

• Which of several possible opportunities is the stronger one?

• What do we genuinely need to know before making this decision?

• What information would give us greater confidence before we invest?

• What can we realistically establish, and what will remain uncertain?

• If our original hypothesis is wrong, what does the available information suggest instead?​